Whether it’s high street retail or online, the first few years are undeniably tough for any business and making the breakthrough from start-up to established brand is challenging.
There was a time when online was considered the low-cost, fast-track route to commercial success but the digital marketplace is highly competitive and, more than ever, brands are looking to the quality and provenance of their products to set them apart from their rivals.
Additionally, you’ll be all too familiar with the increasing expectations of your online customers: beyond product quality and price points, the demands placed on order fulfilment and speed of delivery can be the difference between a sale and an abandoned basket.
Making products to order affords a great marketing ‘hook’ for you to communicate to your customers; hand on heart, you can tell them that their duvet or pillows have been made just for them, right here in the UK.
Since establishing in 1990, dùsal have worked closely with all of our trade customers, becoming increasingly familiar with and helping to overcome any possible barriers to online sales success.
The made to order approach is one which works very well with our drop-shipping solution and helps keep delivery times keen with products despatched direct to your customers.
If they are wanting an even quicker delivery option for off-the-shelf products, then we can of course manufacture larger orders for you to either hold in stock at your premises or for dùsal to take into our facilities for you to call-off when required. As you would expect, placing larger and more frequent orders will introduce efficiencies for us all and we’ll be able to offer you even more competitive pricing based on these volumes.
There’s also the whole ‘unboxing’ experience, that moment when a customer opens the package to reveal their new duvets and pillows. Naturally, you’ll want all of this to be carrying your brand – the design of the box, the wrapping of the product and any supporting literature and despatch note. If that’s what you need and it’s what your customers expect, then dùsal are more than capable of delivering.
We take quality assurance very seriously and we appreciate it’s your brand reputation and your bottom line that can be affected by poor quality and that’s why we take quality assurance incredibly seriously. If you’d like, we are more than happy to elaborate on our performance in this area when we speak.
Let’s not forget the extensive choice of duvets, pillows, mattress protectors and bedding protection products available at your fingertips. We’ll never refer to these as ‘standard’ as all items in our range are made using pure cotton casings with high thread count, utilise synthetic or natural feather and down, and are filled and then sewn by hand at our factory in Fife, Scotland.
As your business and brand grows, we expect our conversations to turn towards developing a dedicated product range, a range of bedding products that is exclusive to you.
You’ll benefit from the capabilities of our long-standing supply chain relationships and together we can look at creating duvets and pillows with different fillings, fill-power and firmness, and perhaps introducing new styles of stitching and colour combinations to the piping.
But that’s enough about us, we’d like to hear from you.
If you’re looking to grow your online e-commerce business and feel that premium, UK made duvets, pillows and mattress toppers have potential, then please just get in touch and we’d be happy to talk further about how dùsal can support your ambitions.